_edited_edited_edited_edited_edited.png)
Market and demand potential
Among the huge number of rocking beds for children, there are several types of electrically powered rocking beds on the market for adults, which perform transverse reciprocating movements in the horizontal plane.
- Rocking bed (rockingbed.com) is a bed frame that performs transverse reciprocating movements of the mattress relative to a fixed base with an amplitude of 15-20 cm. Rocking bed was presented at CES 2019. The frame is priced at US$9,749.
- Ensven 2 (ensven.com) - 4 stands installed under the legs of the furniture, thanks to which the furniture performs reciprocating movements with an amplitude of 10-15 cm. The direction of movement depends on the orientation of the devices. The cost of a set of 4 stands (2 active and 2 passive) is 709 US$.
- Adiva one (adiva.co) - 4 stands installed under furniture, thanks to which the furniture makes reciprocating movements with the amplitude of 5 cm. The direction of movement depends on the orientation of the fixtures. The cost of a set of 4 stands (all 4 active) is 2499 Euro.
- Innova's product “Cruise” (www.innovasleep.com/product-features-explained) is a swinging mattress stand of pendulum type (in development, price is not specified, no technical specifications are given, the picture shows that cyclic reciprocating rotation with one degree of freedom relative to the horizontal transverse axis is performed).
- Somnomat Casa (product of the SMS ETH Zurich laboratory, ethambassadors.ethz.ch/2022/02/17/3-medtech-innovations-for-a-good-nights-sleep/), a home bed with wheels hidden inside the body, which performs longitudinal reciprocating movements; in addition, the headboard of the bed is able to rise and fall synchronously.
All horizontal rocking devices have certain disadvantages:
- Horizontal plane-parallel movements differ significantly from baby rocking in the arms and from fetal vibrations during intrauterine development when the mother is walking, where vertical movements are the main ones.
- Overcoming the resting friction, which is twice as high as the friction force during movement, requires powerful electric motors, which together with the small movement amplitude does not allow for smooth movements. This causes discomfort to the user. The consequence of the smoothness of the movement at small movement amplitude is a slight acceleration, which may not be picked up by the otolithic system of the user's vestibular apparatus.
- Transverse horizontal reciprocating movements create a torque acting on the user and trying to “turn over” the user in extreme points due to the location of the user's center of gravity at a distance from the surface of the mattress, which causes discomfort or discomfort when the user falls asleep and sleeps.
- All the presented systems when moving create noise and vibration of their own propulsors or squeak of the moved furniture due to loads and elastic deformations, which interferes with falling asleep and is not conducive to rest and sleep.
- Horizontal reciprocating movements of furniture of considerable weight are not safe for animals and small children, and in case of tipping of the furniture it can create a real threat to the health and life of children.
None of the manufacturers of the aforementioned seating devices has provided measured noise levels of their devices. None of the manufacturers of these devices have real videos demonstrating the operation of their devices with a real phonogram (sound). For the above reasons, such devices cannot promote sleep and sleep, and the demand for horizontal rocking devices is virtually nil.
All horizontal rocking devices have certain disadvantages:
- Horizontal plane-parallel movements differ significantly from baby rocking in the arms and from fetal vibrations during intrauterine development when the mother is walking, where vertical movements are the main ones.
- Overcoming the resting friction, which is twice the friction force of the movement, requires powerful electric motors, which together with the small amplitude of the movement does not allow for smooth movements. This causes discomfort to the user. The consequence of the smoothness of the movement at small movement amplitude is a slight acceleration, which may not be picked up by the otolithic system of the user's vestibular apparatus.
- Transverse horizontal reciprocating movements create a torque acting on the user and trying to “turn over” the user in extreme points due to the location of the user's center of gravity at a distance from the surface of the mattress, which causes discomfort or discomfort when the user falls asleep and sleeps.
- All the presented systems when moving create noise and vibration of their own propulsors or squeak of the moved furniture due to loads and elastic deformations, which interferes with falling asleep and is not conducive to rest and sleep.
- Horizontal reciprocating movements of furniture of considerable weight are not safe for animals and small children, and in case of tipping of the furniture it can create a real threat to the health and life of children.
None of the manufacturers of the aforementioned seating devices has provided measured noise levels of their devices. None of the manufacturers of these devices have real videos demonstrating the operation of their devices with a real phonogram (sound). For the above reasons, such devices cannot promote falling asleep and sleeping, and the demand for horizontal rocking devices is virtually nil.
The main disadvantage of the above devices is the inconvenience and discomfort due to the functionality of transverse reciprocating movements of small amplitude.
None of the manufacturers justify the frequency of movement of their rocking bed or rocking device and do not tie it to the physiological characteristics of the user - breathing, heart rate, high-amplitude delta waves EEG or anything else.
The comfort, convenience and safety for the user(s) of Innova's rocking bed requires study. Functionally, it is a special case of the Bedy rocking bed with two degrees of freedom, where the thrusters are in counter-phase to each other.
No offerings on the market of rocking beds with vertical movement could be found. In Muto, T.; Yoshizawa, M.I.; Kim, C.; Kume, K. Sleep-Improving Effects of a Novel Motion Mattress. Sleep Biol. Rhythm. 2021, 19, 247-253 A variable shape pneumatic mattress with multiple vertical thrusters - air chambers filled with air from a compressor - is described. Air, unlike a liquid, has the properties of compression, expansion, and temperature change with changes in pressure, which makes it, like other gases, not a suitable substance for implementing cyclic reciprocating motion.
For the future rocking bed market, the potential Total Addressable Market is the entire market for beds as mattress pads that could theoretically be replaced by rocking beds, measured in volume terms at 250 million units in the US¹ .
Any calculation of SAM (Serviceable Available Market) and SOM (Serviceable & Obtainable Market) for the non-existent rocking bed market would be tentative and incorrect.
The existence of latent demand for adult sleep rockers is proven by a combination of several interrelated behavioral and consumer factors:
- The rocking habit of people of all ages, originated in the womb and reinforced by breastfeeding. This is why babies love to be rocked and adults think of rocking for rest, peace, relaxation or pleasure.
- The rocking habit of adults on rocking rocking chairs and recliners, whose market size was US$ 3.2² and 4.5³ billion in 2023, whose consumption in the US (about a third of the market) is measured in millions of units per year.
- Abundance of rocking beds for adults without electric drive on the US market: mechanical, on curved slides, pendulum type with ceiling mount, for researching which it is enough to type “rocking bed” in a Google search.
- Growing consumption of traditional sleep products with modern high-tech features - smart and adjustable beds, with a market size of US$ 6.74 billion in 2022⁴, in the U.S. US$ 2.54 billion at a CAGR of 8.8% through 2030.
- Long-term consumer interest in innovation in the Sleep Tech industry with a market size of US$ 16.1 billion in 2022 and an incredible projected CAGR of 22.6% to 2033⁵.
- Long-term interest in innovation in the Sex Tech industry with a market size of US$ 31.9 billion in 2022 and a projected CAGR of 18.4% per annum over the next few years⁶,
- Stable demand for baby rocking devices - rocking beds and rocking cradles that build the habit of rocking to sleep from childhood, estimated at US$ 2 billion in 2022⁷, the market for smart rocking beds for babies is nascent and estimated at US$ 0.33 billion⁸.
The demand for rocking beds for therapeutic purposes depends on the effectiveness of Bedy Active Breath technology, which will be determined by future scientific research. Bedy Active Breath technology could potentially replace or supplement CPAP masks, replace or supplement other anti-snoring and sleep apnea products, replace or supplement other anti-snoring devices, the markets for which are:
- CPAP⁹ masks - US$2.76 billion in 2021, growing at a CAGR of 7.4% per year through 2030,
- anti-sleep apnea devices¹⁰ - US$ 4.9 billion in 2022, growing at a CAGR of 7.3% per annum through 2032,
- anti-snoring devices¹⁰ - US$ 1.33 billion in 2023, growing at a CAGR of 7.5% per annum to 2033.
¹ https://explodingtopics.com/blog/mattress-market
³ https://www.verifiedmarketreports.com/product/recliner-chairs-market/
⁴ https://www.grandviewresearch.com/industry-analysis/adjustable-beds-mattress-market-report
⁵https://www.globenewswire.com/news-release/2023/03/06/2620813/0/en/Sleep-Tech-market-is-projected-to-grow-at-a-CAGR-of-22-6-by-2033-Visiongain-Reports-Ltd.htmL ⁶www.researchdive.com/8819/sextech-market
⁷https://www.thebrainyinsights.com/report/baby-cradle-market-13140
⁸https://www.sphericalinsights.com/reports/smart-crib-market
⁹ https://straitsresearch.com/report/cpap-devices-market
¹⁰ https://finance.yahoo.com/news/sleep-apnea-devices-market-size-004000083.htm
¹¹ https://finance.yahoo.com/news/global-smart-anti-snoring-device-110000872.htm