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Consumer research

The objectives of consumer research are to obtain the maximum amount of reliable information about the current size and potential of the market (which does not yet exist), about target groups of rocking bed consumers and their preferences, about consumer expectations (for a product that is not yet on the market), about drivers and limiters of demand, about the use of personal experience to organize sales, about the possibilities of word of mouth and viral distribution of products.

Consumer research

Research areas:

 

  • Size of demand

  • Factors affecting demand

  • Adequacy of value proposition

  • Adequacy of functionality of rocking beds for different consumer groups

  • Drivers of demand

  • Demand Constraints

  • Target audience segments in relation to sleep and sex

  • Preferences, needs and motivations of different consumer groups

  • CustDev and consumer expectations

  • Preferred functionality for each segment

  • Factors influencing consumer behavior in the sales funnel

  • Personal experience and its utilization

  • Preferred communication channels

 

The consumer research will be greatly aided by a rocking bed pre-order system and user testing service, through which a full-fledged consumer questionnaire is planned to be conducted after a personal experience with the Bedy rocking bed.

 

The results of the consumer and scientific research will allow to significantly adjust the plans and determine the actual potential of the project.

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